Date: April 3, 2008

 

CORAL GABLES, FL – Coral Gables Hospital, an acute-care hospital located in the greater Miami area, has selected RIGGS advertising to develop an advertising campaign promoting the hospital’s services.

 

Coral Gables Hospital has served the Coral Gables community since 1927. Areas of specialization include Orthopedic, Urology and Neurology.

 

“This is an unusually crowded market,” said Lauren Morton, director of business development for Coral Gables. A recent study listed ten hospitals in the metropolitan area, none with more than 15 percent market share. “If we want our advertising to be worthwhile, it has to be healthcare marketing that doesn’t look like healthcare marketing. From what I’ve seen, that’s RIGGS’s specialty,” she said.

 

“They’ve got a great program,” said Ethan Jackson, RIGGS account supervisor. “We need to let that community know what a unique asset they have in Coral Gables Hospital.”

 

About RIGGS
RIGGS, Inc. is a full-service advertising agency that provides a broad array of strategic planning, creative development, and media placement services related to brand marketing. Major clients represented by RIGGS include those in the banking, healthcare, business-to-business and retail sectors.

 

 

 

FOR IMMEDIATE RELEASE

Date April 3, 2008
Contact Amanda Drinkall
803 799 5972
adrinkall@riggsadvertising.com

Date: February 28, 2008

 

COLUMBIA, SC -- RIGGS accepted thirteen awards, including BEST OF PRINT, at Saturday night's ADDY Awards gala. The ADDY Awards is a three-tier national competition conducted annually by the American Advertising Federation, and is the industry’s largest competition for creative excellence.

 

RIGGS received awards for a variety of clients, including:

 

BEST IN PRINT
Cane Bay Plantation, Magazine Ad

 

GOLD

Best Mattress, Fleet Signage 
Cane Bay Plantation, Magazine Ad
Midlands Middle College, Brochure* 
Scarf and Screen Columbia, Posters
Saluda Shoals Foundation, Poster*
Palmetto Aids Life Support Services, Non-traditional out-of-home*

 

SILVER
Spartanburg Regional Healthcare System, Newspaper Campaign 
National Kidney Foundation, Television Campaign*
Scarf and Screen Columbia, Multiple Media Campaign
Indie Grits Film Festival, Poster 
Palmetto Aids Life Support Services, Poster*
Embrace International, Identity*
* indicates CreateAthon clients

 

“Wow. I am excited about the sheer volume of the awards,” said Cathy Monetti, president and creative director at RIGGS. “But what I am really happy about is that so many clients are represented, that there are so many types of projects included, and it's work done by nearly everyone at RIGGS.”

 

Materials honored with Gold ADDY designations will automatically advance to a district competition where they will be judged against work from Virginia, North Carolina and other South Carolina markets. Winners will advance to the national ADDY competition this summer. 

 

###

Contact:Amanda Drinkal

803 799 5972

adrinkall@riggsadvertising.com

Date: February 5, 2008

 

COLUMBIA, SC – First Citizens Bank, which offers services in commercial and retail banking through its 166 offices in South Carolina and Georgia, has selected RIGGS as its agency of record.

 

“This is an important step for our company,” said Christie Hill, chief marketing officer for First Citizens. “I believe RIGGS' strategic thinking and creativity will help us continue to build our brand and support our business objectives.”

 

“We’re tremendously excited to work on this account,” said Teresa Coles, RIGGS partner. “We feel it’s a great fit on both sides, and we look forward to a wonderfully collaborative relationship.”

 

A new campaign, including print and broadcast, will launch in early 2008.

 

First Citizens is a subsidiary of First Citizens Bancorporation, Inc., a bank holding company with more than $6 billion in assets.

 

###

Contact:Amanda Drinkal

803 799 5972

adrinkall@riggsadvertising.com

February 1, 2008

 

COLUMBIA, SC – Sisters of Charity Providence Hospitals has selected RIGGS advertising as its agency of record.

 

Sponsored by the Sisters of Charity Health System, Sisters of Charity Providence Hospitals is comprised of four entities: Providence Hospital, Providence Heart Institute, Providence Hospital Northeast and Providence Orthopaedic & Neuro Spine Institute.  The organization is best known for the expertise in cardiac care it provides through Providence Heart Institute - recognized as SC's top referral center for the prevention, diagnosis and treatment of cardiovascular disease.  In its system of two hospitals, an ambulatory surgery center and primary physician network, Providence offers a comprehensive array of high quality medical care services to meet the needs of the community.  In addition, Providence Orthopaedic & Neuro Spine Institute, the newest member of the Providence family, provides specialized medical and surgical treatment for bones, joints and the spine.

 

“We feel we serve an important purpose for the people of South Carolina,” said Sister Judith Ann Karam, CSA, president and CEO of Providence. “We hope to make every member of this community aware of our mission and services.”

 

RIGGS team members are confident they can help in this effort. “We’ve worked hard to gain our deep understanding of health care and this particular market,” said Kevin Smith, RIGGS partner and director of business development. “We’re honored by the opportunity to apply our learning to Providence’s noble goals.”

 

###

 

Contact:Amanda Drinkal
803 799 5972
adrinkall@riggsadvertising.com

 

Date: January 3, 2008

 

COLUMBIA, SC – Cathy Monetti, founder of Columbia advertising agency RIGGS, is joining the faculty in the College of Mass Communications and Journalism at the University of South Carolina. Monetti will serve as Adjunct Professor beginning in the Spring 2008 semester.

 

“I’ve been a guest lecturer, keynote speaker and judge for the University, but ‘professor’ is a first for me,” said Monetti. “I’m looking forward to this new challenge — and quite frankly — to all I will learn from these students.”

 

Monetti’s class, “Advanced Creative Strategies,” will focus on the conceptual developmental process and the execution of creative concepts across today’s full spectrum of media options.

 

In addition to her position at the University, Monetti will continue to serve in a full time capacity as president and creative director of RIGGS, Inc., a full-service advertising agency headquartered in West Columbia, SC. RIGGS provides a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.

 

###

Contact:Amanda Drinkal

803 799 5972

adrinkall@riggsadvertising.com

Date: Novenber 6, 2007

 

COLUMBIA, SC — CCOLUMBIA, SC – Columbia advertising agency RIGGS was honored with eight awards at the 2007 InShow, the statewide design competition presented by AIGA South Carolina.

 

It was the most awards RIGGS has received in the show, which is in its 13th year.

 

For a piece to get “in” to InShow, it must be deemed worthy of special merit by all three of the show's judges — a select panel including Rachele Riley, who currently teaches graphic design at the University of North Carolina, Mary Beth Lumley, Associate Director at Matter, and Mike Joosse, Creative Supervisor at Ogilvy Durham.

 

"It's always an honor to have work in InShow, and the judge's comments in the program are really valuable." said Larry Thacker, RIGGS Art Director. "You get to read not just what they liked, but *why* they liked it."

 

RIGGS' Integrated Campaign for Scarf and Screen Columbia was cited as "smart," "very well executed" and "unbelievably clever and funny." Other RIGGS work recognized included pieces for Cane Bay Plantation, the Indie Grits Film Festival, Atherton Baptist Home, Big Brothers/Big Sisters, the Five Points Merchants Association and Girl Scouts of South Carolina, as well as RIGGS self promotion.

 

RIGGS, Inc. is a full-service advertising agency headquartered in West Columbia, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.

 

###

 

Contact:Amanda Drinkal

803 799 5972

adrinkall@riggsadvertising.com

Date: June 14, 2007

 

COLUMBIA, SC — Columbia advertising agency RIGGS has been recognized for its logo design work by national publication LogoLounge. The annual publication presents the best logo designs of the year as judged by an elite group of international print designers.

 

Two RIGGS designs were honored, including logos for Scarf + Screen, a “book club for movies” that also features events at local eateries, and Indie Grits, a film festival for experienced and first-time media makers. These two logos were selected for inclusion into LogoLounge Vol. 4 from more than 18,000 entered.

 

“LogoLounge.com is a tremendous resource for designers around the world,” said John Foust, art director for RIGGS. “It showcases and reports on the latest trends in the industry. To have our logos recognized alongside those of such renowned designers is a real accomplishment.”

 

This year’s LogoLounge international judging panel included Louis Lygo of Wolff Olins, Jerry Kuyper of Jerry Kuyper Partners, Jason Schulte of Jason Schulte Design, Gaby de Abreu of Switch Branding & Design, Haley Johnson of Haley Johnson Design, Neville Brody of Research Studios, Janet Martin of Communication Arts, Inc., and Chris Campbell of Interbrand.

 

RIGGS is a full-service advertising agency, headquartered in West Columbia, SC, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors

 

Date: June 09, 2007

 

COLUMBIA, SC – Columbia advertising agency RIGGS was honored with a National ADDY® Award during the American Advertising Federation’s Annual Conference June 7-9 in Louisville, Ky. Of more than 60,000 entries, RIGGS’ entry was among just 307 pieces honored at the national level.

The agency received a Silver ADDY for its “airplane” creative, developed for Big Brothers Big Sisters of Greater Columbia. The BBBS recruitment campaign, produced during the agency’s 24-hour annual pro bono event CreateAthon®, appealed to the potential participant’s inner kid. The paper airplane is printed with information about the organization’s programs and designed to be tucked into church pews.

The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation and is the industry’s largest and most representative competition for creative excellence in advertising. Agencies must receive a Gold or Silver ADDY in their local and regional competitions to enter the National competition. With 15 districts and 200 member advertising clubs nationally, the ADDY Awards continue to demonstrate creative excellence from a wide range of advertisers and agencies.

“RIGGS has been honored with entry into the National ADDY competition a number of times, but this is our first award. It is truly an honor to be recognized at the highest level of our industry. 2007 will be a milestone year as RIGGS celebrates its 20th anniversary and move to the West Vista,” said Cathy Monetti, president and creative director of RIGGS.

RIGGS, Inc. is a full-service advertising agency headquartered in West Columbia, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.

 

 

Date: June 08, 2007

 

As published in The State, July 2007

 

RIGGS Advertising was a pioneer when it moved into leased space in the Vista.
Now the firm is hoping to lead another renaissance with its move across the Congaree River.

On June 1, the company moved into the newly renovated historic WECO building at 750 Meeting St. in West Columbia. RIGGS founder and president Cathy Monetti and vice president Teresa Coles formed a limited liability corporation to buy the building.

“We had an opportunity to invest in property and the time just seemed right,” Monetti said.

 

Built in the 1930s as a grocery store, the building later was a pool hall and thrift shop before RIGGS bought it. Twelve offices, an art production area and three conference rooms have been crafted into the 6,500- square-foot building, in addition to an open bullpen for the firm’s creative and account service staff.

 

 

By Bonnie Drewniany

 

As published in Creative Strategy in Advertising, Ninth Edition (Drewniany & Jewler), 30-35

 

We’ve all done dumb things. Like eat food that smells a little funky. Or poke a hornet’s nest to see if it’s active. Or uncorked a champagne bottle without checking to see where it’s aimed. Ouch! These dumb moves hurt more than just egos. Although the injuries may not be life threatening, they often need immediate medical attention. So what do you do? Go to the emergency room where people with life and death injuries are being rushed in by ambulance? Take a chance that your doctor will squeeze you in between appointments? Lexington Medical Center offers a better remedy.

 

The Lexington Medical Center has six urgent care facilities that treat non-life-threatening injuries such as sprains, broken bones, and cuts that need stitches. Created to take some of the burden off the hospital’s emergency room, the facilities are strategically located so that urgent care is only 15 minutes from anywhere in Lexington County, South Carolina.

 

Despite the convenient locations, the facilities were not reaching capacity. So Lexington Medical Center’s  marketing department turned to the Riggs Agency and Mad Monkey production studio to create a campaign to increase visits to the centers by 5 percent.

 

Riggs and Mad Monkey developed an award-winning campaign that uses humor to grab people’s attention and resonate with its audience. Unlike most medical center ads that boast about state-of-the-art technology or a caring medical team (yawn), Lexington’s ads focus on the mishaps of real people. Because none of the injuries featured in the ads is life threatening, the humor is quite appropriate.

“While brainstorming for this campaign, we realized that most of us had hobbled, limped or carried someone into an ER. More times than not, we were there due to a ridiculous lack in judgment. In other words, we were the target – the accident waiting to happen. More importantly, we realized that whether it’s a sprain or an unexplained rash, when it happens to you, it’s urgent. Thus the tag, “Whatever Urgent Means to You, We’re Here,” explained Lorie Gardner, president of Mad Monkey.

 

“ This stuff was a blast to work on,” said art director John Foust. A typical brainstorming session went along these lines: “What’s the stupidest thing you’re ever tried with a frog gig?” the art director asks, staring into his sketchbook. “Clean my toenails?” a copywriter replies, tentatively. The art director pauses, considers, and volleys back, “too expected.”

 

Gardner described how the creative team pitched the idea to the client. “Due to turnaround time, we wrote scripts and acted them out. Sometimes we create concept boards, with various photos or faces that help us paint the drama. For this project however, we simply became thumb-sucking “actors.” Quite scary, I know.”

One of the first TV spots in the campaign opens on a mischievous boy who’s dressed in a superhero’s cape and goggles. We hear his mom calling for him in the background: “Sam…turn down the TV. Sammy…Sam…Oh, please tell me you’re not trying to fly again!” As she pleads with him to be careful, he takes a flying leap off the porch, straight into the bushes. A voice-over delivers the tag line: “For whatever urgent means to you.”

Undaunted, Sam gets up, brushes off his cape, readjusts his goggles, and climbs back on the porch to do it all over again.

 

The story of the young superhero’s misstep came from the life experience of one of the  vice presidents of  the medical center. Margaret Gregory, marketing and public relations manager at Lexington Medical Center and mother of a young boy, commented on the commercial: “This spot appeals to parents who know better than anyone what imaginations their children can have that the end result often means a trip to the urgent care facility.”

 

Another commercial opens on a close-up of a brother and sister, arguing over who’ll be the first to try out a new sled. You get the sense that it’s just snowed because the kids are bundled in jackets, scarves, and mittens. The boy wins the argument because, as he reminds his sister, “I built it. It’s my sled.” The sister, nonplused, rolls her eyes and mutters, “Whatever.” As the camera pulls back you learn there’s not a speck of snow on the hill. And to make matters worse, this is no ordinary sled – it has wheels on the back and sled runners on the front. As the sister gives him a push, you hear the familiar urgent care message: “For whatever urgent means to you.”

 

It’s not just kids who need urgent care. Grown-ups can do some dumb things, too. Another TV commercial features a man opening some leftovers in the middle of the night. You sense that the food has been in the refrigerator for some time by the amount of crinkles in the foil wrapping. The man takes a whiff. Pauses. Takes another whiff and says to himself, “Smells good to me.” Tag line: “For whatever urgent means to you.”

 

As the team from Riggs and Mad Monkey brainstormed, they found themselves showing their scars to one another. Copywriter Michael Powelson mused, “Interesting things happen when you get four or five people around a table discussing the scars they’ve accumulated. It starts out innocently enough. But at some point the show-and-tell gets pretty competitive. I’m surprised more clothes didn’t come off.”

 

A TV commercial features three men around a campfire, each bragging about the ordeal that lead to a scar. For one man it was a fishhook gone wrong. Another had appendicitis. And the third guy got his scar from third-degree burns pulling his prize chocolate soufflé out of the oven. As he says this, his marshmallow is burned to a crisp. Guess he won’t be a guest chef on the Food Channel anytime soon.

 

Date: June 07, 2007

 

COLUMBIA, SC — Five pieces created by Columbia advertising agency RIGGS with Cape Fear Valley Health Systems received honors at the twenty-fourth annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. A record number of 4,300 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition.

 

Judges for the awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report.

RIGGS/Cape Fear Valley awards:

SILVER

Logo/Letterhead Design - Cape Fear Valley Health System Logo Identity

Television Adv/Single Spot - “Artist”

BRONZE
Newspaper Adv/Single Ad - “Defying Cancer”

Radio Advertising/Series Cancer Radio: - “IGRT,” “PET-CT,” “T’ai-Chi” & “Chemo”

MERIT
Newspaper Advertising/Series - Cancer Ads

 

“We’re proud to be recognized alongside our client for the work we’ve created together,” said Michael Powelson, RIGGS associate creative director. “They have an outstanding cancer treatment program that changes lives every day, and we tried to get that across in the ads.”

 

RIGGS is a full-service advertising agency headquartered in West Columbia, SC, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.

 

By Cathy Monetti

 

As published in South Carolina Business Magazine, May 2007

 

I officially became an entrepreneur at 26. In the 20 years since that impulsive decision, two lessons for success have proven true time and time again. (1) Evolve. Deliberately. (2) Surround yourself with people who are smarter than you are.

So I went to the folks who are RIGGS (who push me in new directions every day) and said, “What do you wish business owners knew about marketing?” This is what some of them had to say.

 

You can’t look at your customers from a distance anymore.  Larry Thacker, art director

It used to be that the holy grail of research was insight from a focus group. Identify your demographic profile, put them in room and let them talk, and BAM there’s your insight. No more. Today, the market is so segmented that if you commission conventional research, you’ll get generic insights. Not much of competitive advantage there. Instead, identify your audiences—all of them—and do proprietary, often non-traditional research that will reveal something meaningful THAT YOU DIDN’T ALREADY KNOW.

Good design is the difference between Target and Kmart. Colleen Coletta, production artist

What is design? How does it relate to your business? If you don’t know, find out. Design is the currency with which all businesses trade today, and if you’re not doing it well, you are sliding down the proverbial slippery slope. Of course, innovative product design is changing the world. But design lives just as inherently in environments, services, experiences. If you haven’t thought through every customer interaction, if you haven’t “designed” every experience, you are missing wonderful opportunities to connect with your customers in ways that are meaningful to them.

 

Lay off the exclamation points. Colin Dullaghan, copywriter

Seriously. Everything can’t be most important.

 

Advertising is cumulative. Katy Miller, account manager

Granted—a super bowl strategy can work. But it’s 30 seconds that will cost you $2.5 million in media dollars alone. For the rest of us mere mortals, a much smarter strategy is to develop a marketing plan that prioritizes objectives and lays out spending based on those objectives. A la carte advertising is expensive, confusing to your audience (if they notice it at all) and reactionary. Who wants that?

 

Don’t overlook the small stuff. Alexa Godwin, account manager
Everything communicates. Voice mail, e-mail, cell message, on hold, reception greeting, office décor. Design every touchpoint so that it contributes to the building and infusion of your brand.

 

Consumers are today’s brand managers.  Kevin Smith, VP
They are changing the rules of consumer engagement, empowered by technology and ever-expanding media options. Make no mistake, consumers are in control— of content as well as distribution—and gaining ground every day. Don't refuse to accept this reality. Instead, harness its power.

 

The smartest marketers use consumers as media channels.  Amanda Drinkall, account manager
For years we’ve focused on finding just the right media channels to reach specific target audiences. Today, our goal is to make those audiences become content distributors themselves. The Lance Armstrong foundation raised millions of dollars for cancer research selling $1 yellow bracelets, and the millions of arms sporting the bracelets became the organization’s media outlet.

 

Evolve. Today.

The rules of engagement have changed, and it doesn’t just apply to Apple and Chevrolet and Verizon. That’s the real message in the seismic cultural shift taking place in today’s marketplace. Consumers don’t distinguish between powerful international brands and local providers. They simply want what they want, on their own terms. Find a way to give it to them and you’ll realize the immense (and profitable) power of creating a true connection between your customer and your brand.

 

 

Date: May 22, 2007

 

COLUMBIA, SC — Columbia advertising agency RIGGS added Steve Sperling to its staff as traffic manager.

 

Sperling comes to RIGGS from Adcom Communications of Cleveland, Ohio — a full-service agency specializing in healthcare and banking, where he worked with Cleveland Clinic and KeyBank among other clients. Sperling brings more than 20 years of experience in the field of print production.

 

As traffic manager, Sperling will monitor and adjust workflow and employee workloads to ensure that projects progress smoothly and are completed on time and budget.

 

“A talented traffic manager is an invaluable asset to a busy agency,” said Cathy Monetti, RIGGS president and executive creative director. “We’re thrilled to have Steve.”

 

RIGGS is a full-service advertising agency headquartered in Columbia, SC, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.

 

 

Date: May 22, 2007

 

COLUMBIA, SC — Columbia advertising agency RIGGS added Ethan Jackson to its staff as Account Supervisor.

 

Though originally from Columbia, Jackson comes to RIGGS from New York City, where he worked at Publicis New York and helped successfully relaunch the Maytag brand in North America. Other experience includes work at Euro RSCG’s global operations headquarters as well as Young & Rubicam, working on accounts including Dr. Scholl’s, Kraft, Capri Sun, Chips-Ahoy! and Kool Aid.

 

Jackson brings extensive expertise in leading and coordinating integrated campaigns involving web, print and broadcast components. In addition, he is well versed in non-traditional campaign approaches, having worked with Maytag appliances on their nationwide casting call for a new actor to portray the instantly recognizable Maytag Repairman.

 

“Ethan is the real deal,” said Teresa Coles, RIGGS vice president and head of account management. “He’s a smart strategic thinker and a natural communicator, with the passion we look for to move each of our clients closer to their goals. Once we saw what a great fit he’d be here, all it took to coax him back to Columbia was a big pitcher of sweet tea.”

 

RIGGS is a full-service advertising agency headquartered in Columbia, SC, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.

 

 

Date: May 21, 2007

 

COLUMBIA, SC — Columbia advertising agency RIGGS was awarded two Silver ADDY Awards in the American Advertising Federation’s 2007 Third District ADDY Awards competition, held on March 23rd and 24th in Roanoke, Virginia. The two pieces honored, both created for Big Brothers Big Sisters of Greater Columbia, will move on to the National ADDY Awards, where RIGGS will compete against agencies from across the country in the largest, most comprehensive advertising awards program in the world.

 

District judges awarded the Big Brothers campaign as a whole, which featured the theme “There’s someone you should meet” and appealed to the potential Big Brother’s inner kid. Executions included posters, signage, a wallet card and a paper-airplane template designed to be tucked into church pews. The paper airplane also was recognized separately in the Public Service, Cards/Invitations category.

 

RIGGS’ work distinguished itself among the district awards competition’s more than 400 entries, forwarded from 3,436 overall entries submitted at local levels throughout North Carolina, South Carolina and Virginia. The national awards ceremony will be held June 9 at the National AAF Convention in Louisville, Kentucky.

 

RIGGS work moving on to national competition:

Big Brothers Big Sisters of Greater Columbia - Church Pew Stuffer
Airplane

Big Brothers Big Sisters of Greater Columbia - Big Brother Recruitment Campaign
There’s Someone You Should Meet

 

“It’s a fun project and I’d love to see it do well in Louisville,” said Michael Powelson, RIGGS associate creative director. “More importantly, of course, I’d love to see it inspire more people to get out there and learn about becoming a Big Brother.”

 

RIGGS is a full-service advertising agency headquartered in Columbia, SC, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.

 

 

Date: May 17, 2007

 

COLUMBIA, SC — A campaign produced by Columbia advertising agency RIGGS has been included in the textbook Creative Strategy in Advertising by Bonnie L. Drewniany and A. Jerome Jewler.

 

The campaign was produced for Lexington Medical Center’s Urgent Care facilities, and uses humor to remind people about the dangerous situations that arise in everyday life. TV spots, print and outdoor ads and a :60 radio ad were detailed in a 6-page case study which concluded that the ads “hit home with people from all walks of life because they trigger memories of similar incidents in our own lives.” The textbook’s authors also pointed out the urgent care centers’ 7-percent increase in acute care visits after the campaign started, compared with visits during the same period of the previous year.

 

“The campaign was obviously a lot of fun to make,” said John Foust, art director for RIGGS. “I hope it’s that fun for the people who now have to study it.”

 

RIGGS is a full-service advertising agency, headquartered in Columbia, SC, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.

 

 

Date: April 23, 2007

 

COLUMBIA, SC — Columbia advertising agency RIGGS added nine more ADDY awards to its shelf at the 2006 ADDY® Awards, sponsored annually by the American Advertising Federation. The February 24th gala, hosted by the Columbia Advertising Federation, represented the first in the three tiers of the overall national competition — the industry’s largest and most representative competition for creative excellence.

In addition to recognition for print campaigns for two of its larger clients, Cape Fear Valley Healthcare System and Planned Administrators, Inc., RIGGS brought home several awards for work done during CreateAthon, the agency’s 24-hour charity creative marathon. This work included a multimedia recruitment campaign for Big Brothers Big Sisters, a hand-illustrated brochure for Charleston transitional housing provider St. Lawrence Place and a series of frank “conversation cards” created for use by teen-pregnancy outreach organization Florence Crittenton.

Total RIGGS awards included:

GOLD ADDY
Cape Fear Valley Healthcare System Poster Series
Flower
Tongue Depressor
X-Ray

St. Lawrence Place Brochure
Passageway

Big Brothers Big Sisters of Greater Columbia Church Pew Stuffer
Airplane

Big Brothers Big Sisters of Greater Columbia Big Brother Recruitment Campaign
There’s Someone You Should Meet

SILVER ADDY
Planned Administrators, Inc. Magazine Campaign
Essential

Cape Fear Valley Healthcare System Television
Artist

Florence Crittenton Conversation Cards
GET REAL

RIGGS Invitation
Joanne Retires

“It was quite a night, following quite a year,” said Cathy Monetti, RIGGS president and creative director. “We thank each of our award-winning clients for allowing and encouraging us to do great work. And I personally honor every person here at RIGGS who raises the bar every day. What an amazing time this is for us. What an amazing place this is to be.”

Materials honored with Gold ADDY designations will automatically advance to a district competition where they will be judged against work from Virginia, North Carolina and other South Carolina markets. Winners will advance to the national ADDY competition this summer.

 

 

Date: March 08, 2007

 

COLUMBIA, SC – RIGGS, Inc. has been selected by Gramling Brothers Real Estate and Development, Inc. to create a branding campaign for Cane Bay Plantation, a 2,000-acre master planned community under development in Berkeley County, South Carolina.

 

Cane Bay Plantation will include 10,000 homes set amidst extensive green spaces and a master trail system. The multi-phase development also will include elementary, middle and high schools, along with a commercial community featuring retail and healthcare facilities.

 

“This particular development is very special to me. We've spent a significant amount of time working with Berkeley County planning officials and educational leaders to make Cane Bay a departure from the norm in terms of a master planned community,” said Ben Gramling III, president of Gramling Brothers. “I am pleased to have the RIGGS team join our efforts in bringing this vision to life.”

 

“We're proud to be a part of this project in the Lowcountry,” said Cathy Monetti, RIGGS president and creative director. “Cane Bay Plantation is such a refreshing development. Gramling Brothers has thought of everything to make it a wonderful community for people to call home, and we can’t wait to help tell the story.”

 

RIGGS, Inc. is a full-service advertising agency headquartered in Columbia, providing a broad array of strategic planning and creative services related to brand marketing. Major clients represented by RIGGS include those in banking, healthcare, tourism, economic development, and retail sectors.